I keep repurchasing it and it's been a month since I have received it. I have long hair and I hate strong scents. I have not permed or color my hair so its in its natural state, but in the summer, I am more concerned about my natural curls. After using this product, I'm as stressed about my hair. If I use other products during travel, the curls definitely come back. This shampoo has become my number one must-have. The scent is a familiar conditioner scent, but it's not overly strong. Even though I have long hair I can't really smell it. Which is what I love about it! Hope it gets more popular so it can be purchased at drug stores and supermarkets. It's such a good product it is crazy not trying it. Just buy and try, I assure you won't regret it! Really!